Our “Be More Avocado” campaign increased brand awareness creatively, differentiating Zscaler from competitors’ marketing efforts.
Traditionally, securing enterprise data was like a coconut: the perimeter was tough, however once cracked there was little stopping hackers accessing sensitive information due to the ‘soft’ internal perimeters. The changing threat landscape and workplace structure required businesses to be more like avocados: a softer perimeter allowing employees to access their work remotely through various devices, whilst securing all sensitive data in an impenetrable core.
Through an Account-Based Marketing (ABM) data build, we invited C-Suite individuals to a breakfast meeting with Zscaler, which ran in conjunction with Zenith Live. Our boxed invitation featured a branded avocado peeler and avocado chocolate. We also created social media ads and a microsite to further target our data build. Our campaign facilitated easier follow up calls for the sales team following the event.