Helping Advantech launch in EMEA and stand out in local markets. #Advertising
Taiwanese intelligent systems and machine automation giant Advantech is an IoT world leader. However, while the company is a household name in Asia, there was potential to boost the brand on the European scene. Advantech approached us for help re-launching into EMEA and standing out in local markets.
It was Advantech’s 25th year in Europe and we helped the company use this opportunity to celebrate their work and presence in EMEA. We created an advertising campaign across multiple verticals, in multiple languages, highlighting how much the world had changed over 25 years, and how Advantech had adapted alongside these changes. The campaign established Advantech as a long-time authority and leader within Europe’s IoT industry.