Our “Co-Creating The Future” campaign positioned Advantech as an IoT expert across Europe.
Our initial campaign, “Advantech: 25 Years in Europe”, celebrated 25 years of Advantech providing outstanding services across Europe. The campaign subsequently evolved to also encompass Co-Creation: In this new era of IoT, there are no more competitors – only potential co-creation partners. This Co-Creation messaging placed Advantech as a thought leader, whilst concurrently highlighting Advantech’s domain expertise across multiple verticals. We created localised assets in Spanish, Swedish, Italian, German, and English. These assets were also utilised to promote Advantech’s 2018 Co-Creation Summit in Suzhou, China.