The New Year is the perfect time to re-evaluate your habits and lifestyle but how can you take the typical yearly resolutions you might make each January and transform them into good habits to form within your business?
Saving your pennies
Start the year by pledging not to produce materials or engage in any activity that won’t be effective or useful to you. Establish your strategy from the get-go and make sure you have the extensive research to back it up, including your all-important buyer personas.
Don’t commit to pumping the majority of your budget into one area without considering it, as you’ll find that will leave you with little to no time or money for other activities. It’s vital to invest in a mix of activities including brand, content, demand generation, events, and PR. 2020 should be about finding balance in your marketing strategy.
Take a look at how we helped Advantech with the launch of DTOS here.
Detoxing your bad habits
Build the foundations for the year ahead and make sure you’re not carrying over any bad habits from 2019. Make 2020 the year you give up buying list data and spamming and start engaging your customer with the right campaigns that will differentiate and engage. We believe that understanding your customer and planning campaigns that will resonate with them is the best way to kick off a successful year.
See our work with Nominet on their Cyber Resources here.
Learning a new skill
Many marketing specialists are adept in their particular area, but to build a well-rounded strategy you need to unite multiple skills and individuals. Marketing is constantly evolving and FMXA works with our customers to supplement the gaps in knowledge that emerge, enabling you to build new skills and expertise.
Boosting your social responsibility
2020 is looking to be a year focused on corporate social responsibility, and businesses in all sectors should be considering their carbon footprint across all operations. As well as cutting down on printing and taking things digital, reducing the plastic goods you give away at trade shows helps to reduce your waste as a company, and opens up opportunities to provide thoughtful and useful event takeaways for your customers.
Check out our unique event campaign with Pica8 here.
Putting yourself out there
Be proud of yourself and your personal brand by taking the time to start brand conversations and polish your identity and ethos. 2020 might be the year for your organisation to invest in outdoor advertising to show new regions and customers who you are.
You can find more information on our brand awareness work with Advantech here.