With the COVID-19 pandemic shutting down offices, industry events, and most face-to-face interaction for the majority of 2020, businesses have had to embrace new ways of communicating with clients and customers. The rise in remote working has given technology vendors a chance to demonstrate their value and support customers through a tough time, both at work and within their personal lives.
As well as building tools for testing and ‘track and trace’ systems, the tech industry has helped us stay connected, despite the distance between us, at an especially lonely time. During lockdown, geographical distance is obsolete as family and friends feel impossibly far away, but with technology providing new and improved ways to communicate, the world can feel a little bit smaller.
This is mirrored in our professional lives, with tech changing the mindset of businesses and the way they communicate, making organizations far more willing to connect through tech now that vendors have simplified the experience. Due to the advancements of tech companies like Zoom, Microsoft Teams, and IBM’s AI Assistant, many companies can work as effectively as they could in the office, and new business activities have been able to continue thanks to widespread tech adoption. This has resulted in increased networking opportunities and an openness to collaborate globally. For example, at FMXA we’ve continued to work with international clients like DeepFactor, a DevSecOps platform founded by Kiran Kamity, to conduct remote brand workshops, develop their new website, and film customer testimonials over Zoom. This was all done without compromising on creativity or collaboration.
Within the industry, the pandemic has boosted digitization, creating positive, long-lasting changes with the long-term in mind. A McKinsey Global Survey of executives found that companies have accelerated the digitization of their customer and supply-chain interactions, and of their internal operations by three to four years. The share of digital or digitally enabled products in their portfolios has accelerated by seven years, with nearly all executives saying that their company has been able to set up at least temporary solutions to meet the new demands much more quickly than they had thought possible before the pandemic. For most, the sudden adoption of remote working required investments in data security and increased cloud migration, which has permanently removed existing bottlenecks to virtual interactions.
We are pleased to have been able to work on various campaigns with the purpose of helping businesses cope with the COVID-19 crisis. We’ve worked with Advantech this year to produce written content and creative assets which demonstrate their smart healthcare solutions’ impact during the pandemic.
With ‘track and trace’ style systems becoming more widely used, data privacy is more important than ever. At FMXA, we’ve been proud to work with Micro Focus on their ‘The Art of Protecting Data’ campaign, which has illustrated the major business transformations motivated by the COVID-19 pandemic and subsequent remote working boom.
FMXA are proud to be working in the tech industry as a whole, which has proved itself to be vital to our personal and professional lives throughout 2020. With 2021 looking to be a more uplifting year, we hope that the positive steps in digital transformation, remote working, collaboration, and business optimism, can be harnessed beyond 2020.
Here at FMXA we wish you a peaceful holiday period and we hope that you’re able to relax with loved ones after a challenging year. See you in 2021!
If you’d like to discuss your marketing plans for 2021, drop us an email at firstname.lastname@example.org.